Paid Media Specialist Job at SUP3RNOVA, Puerto Rico

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  • SUP3RNOVA
  • Puerto Rico

Job Description

Job Description

Job Description

Salary:

We are looking for a Paid Media Specialist to develop, manage, and optimize paid digital campaigns across various platforms. The ideal candidate will have a strong understanding of performance marketing strategies, analytics, and a proven track record of executing successful paid media campaigns. This role requires a balance of creativity and data-driven decision-making to achieve client goals and maximize ROI.

Responsibilities

  • Plan, create, and manage paid media campaigns across platforms, including Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others.
  • Develop and execute strategies for paid search, display, social media, and video advertising.
  • Conduct keyword research and develop ad copy to optimize paid search and social media campaigns.
  • Monitor and analyze campaign performance metrics, providing detailed reports on KPIs such as CTR, CPA, ROAS, and conversion rates.
  • Continuously test and optimize campaign elements, including audience targeting, bidding strategies, and creative to improve performance and meet objectives.
  • Manage campaign budgets, ensuring cost-effective spending and maximizing returns.
  • Collaborate with internal teams (creative, content, and account managers) to ensure paid media efforts align with overall brand and campaign strategies.
  • Stay up-to-date with industry trends, tools, and platform updates to ensure best practices are followed and new opportunities are leveraged.
  • Conduct A/B testing for ad creative, landing pages, and audience targeting to optimize results.
  • Present campaign insights, findings, and recommendations to clients and stakeholders in regular performance reviews.

Qualifications

  • Bachelors degree or equivalent in Marketing, Advertising, or a related field.
  • 2+ years of experience in paid media, digital advertising, or performance marketing, with a proven track record of successful campaigns.
  • Strong proficiency in paid media platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and familiarity with programmatic advertising tools.
  • Data-driven mindset with experience using analytics tools such as Google Analytics, Facebook Insights, and others to interpret campaign performance.
  • Strong understanding of audience segmentation, targeting, and retargeting techniques.
  • Excellent communication and presentation skills, with the ability to explain campaign results and optimization strategies to clients and internal teams.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Bilingual (English/Spanish) is a plus.

Bonus Qualifications

  • Experience with e-commerce paid media campaigns.
  • Google Ads and Facebook Blueprint certifications.
  • Familiarity with SEO and how it integrates with paid media strategies.

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